DIRECTING. IT’S IN YOUR BONES
The Young Director Award is a European pro bono client that promotes new directors over the world. Before working with BETC, they previously worked with TBWA Stockholm through the concept "Born to create Drama" for over 14 years. I first came back with a new tagline as I thought that they needed something fresh and clearer about directing after all those years. Something less about acting and drama, more about film-makers.
We also re-designed their whole identity, from logo to website etc… Here is the final work including 3 new films, and 9 prints. The work was awarded in several award show and won 4 gold at the French art directors club.
TVC CREDITS: Agency BETC Paris - Agency: BETC Paris - Creative Director: Damien Bellon & Stephane Xiberras - Writer & A.D: Damien Bellon - Director for "Whisper": Gioacchino Petronicce (Moonwalk Films). Director for "Birth": Director: Norman Bates (Standard Film) - Director for "The light is your friend": Karen Cunningham (Pop-up films).
PRINT CREDITS: Agency: BETC Paris - Creative Director: Damien Bellon & Stephane Xiberras - Writer & A.D: Damien Bellon - illustrator: Mr Bingo - Art buying: Karine Grealou.
EXTRA CREDITS: the creatives behind the first B&W typographic print campaign are: Landry Starck (AD) and Pascal Andre (CW). The Kitten with a go-pro idea was cracked by Albert Yvert and Francois Prost. And the "Birth" script was written by Gabrielle Attia.
ps: You can also watch here the funny "Nicer Tuesdays" video from Mr Bingo. The illustrator is featuring the YDA campaign (and a FT poster) that we did together.