Sephora

The brief here was to find an overall stylish tone of voice for the Sephora brand over the hundreds branded products that are represented in their stores. Beside the style request, we took that opportunity to drop ideas in the cosmetic/beauty sector playing with events over the year like “Mother’s day, Valentine’s day, Sale, Summer, Christmas etc…) The result was a strong new glamorous language. The campaign was awarded for photography, art direction and typography categories.

CREDITS: Agency: BETC Paris - Creative: Damien Bellon (A.D) - Valentine Gilbert (CW) – Creative Director: Florence Bellisson - Photographer: Miles Aldridge - Make-up artiste: Alice Ghendrih - Producer: Sarah Clement (V&A) + Karine Manzik (rita). Thanks to JM Alirole for his help on the art direction bit.

ps: If you enjoy the first draft, you can see some of my sketches about this campaign in the sketch&design section.