FOR SERIOUS KIDS
Petit Bateau is one of those medium size brands that remain open minded and flexible through the creative process...No research, just guts and trust, so thanks to them. Here are 2 TVC (« Tough day » is the last one released) plus some digital contents and print work done over the last 2 years. It was their first international campaigns after 9 years of communication based mostly on prints...What a great opportunity. The 2 TVC were successfully released on TV, Cinema and Online (The Mini factory got 25 million views so far) and many awards… The new one (Tough day) has just been released. We'll see how it goes.
Besides the TVC work and the 40 liquid content done over the Tough day production, we shot with the Mini Factory a print campaign based on cardboard masks and an activation project working with primary school projects (kids making and exhibiting their own creative mask etc...)
CREDITS/TVC (Tough Day): Creatives Director (&AD): Damien Bellon – Creative team : Sam Moore (CW) & Juri Zaech (AD) – Albert Yvert & PEG (digital AD&director) - Agency: Betc - ECD: Remi Babinet - Director: Luis Cervero (Control Film) - Dop: Stephen Keith Roach - Set designer: Laia Ateca - Post-production: Mikros Paris (Stephane Thibert/SFX & Sebastien Mingam/TC) – Editor : Walter Mauriot - Agency producer: Isabelle Menard, David Green/ Ass. Florent Brière - Producer: Jacques-Etienne Stein & Carl Cohen (Control Film) - Sound production: Schmooze (Sylvain) & Betc Pop (Christophe Caurret) - Music: Plastic Bertrand/Ca plane pour moi. Account team: Murielle Fagnoni. Anne-sophie Parigot, Marion Gondeau - Brand team : Patrick Pergament, Stephane Wargnier, Paulienne Luzurier.
CREDITS/TVC (Mini Factory): Creatives: Damien Bellon (A.D)- Gabrielle Attia (C.W) - Agency Betc - Creative director: Remi Babinet & Jasmine Loignon - Director: Patrick Daughters (75) - Dop: Stephen Keith Roach - Set designer: Pietr Kunc - Post-production: MPC Paris - Agency producer: Fabrice Brovelli - Producer: Emmanuel Guiraud & Yuki Suga - Sound production: Gum & Betc Pop - Music: Herbie Hancock/Rockit by Feadz. Account team: Murielle Fagnoni. Beatrice Verdier, Marion Gondeau - Brand team: Stephane Wargnier & Patrick Pergament.
CREDITS/PRINT: Photographer: Rene & Radka - Post/retouch: Alexandra/ Imagine studio - Art buyer&producer: Victoria Vingt-Deux - L-A Producer: Kirsten @Brachfeld.
PS: You can see some of my sketches about this job towards the end of the DESIGN & SKETCHES section.
Extra thanks to: Julien Douvier for the Behind the scene job (TVC) and to Albert Yvert and Chloe Pérignon for the coloring shopping bags team work.
Extras contents:
Content1: For the launch of the Baby Organic Collection we did several digital video formats illustrating in a fun way that “We (babies) don’t care about it staying bright white.. We care about the planet staying bright green“. A pretty fun shot as directing babies…you know ;) CREDITS/Organic: Creatives Director: Damien Bellon – Creative team : Albert Yvert (AD) & Felix Falzon (AD) – Agency: Betc - ECD: Remi Babinet - Director: Benni Valsson - Agency producer: Isabelle Severi - Sound production: Septième (Arnaud) - Account team: Emmanuelle de Montesson, Béatrice Verdier, Camille Lefrer - Brand team : Stephane Wargnier, Caroline Halipre, Kelly Boumard, Paulienne Luzurie.
Content2: For the relaunch the Petit bateau loyalty card we choose a fresh entertaining way to explained thinks and turn technical & promotional informations into fun.