THE WORLD'S THINNEST CONDOM
Working on a condom brief sounds first like a fun & easy task for most creatives, but it is in fact as hard as cracking a good life insurance ad. You have to avoid all the easy sex jokes and clichés. That's probably why this demo was refreshing in it’s category and won a gold Cannes Lions and my first nomination at D&AD. Demo remains a great trick to convince people in advertising as it is simply based on a product truth. You can find more Manix work in the ARCHIVE section (home page).
THIS CAMPAIGN HAS BEEN RANKED 11TH MOST AWARDED CAMPAIGN IN THE WORLD – GUNN REPORT (For more check the Awards section).
CREDITS: Agency: BDDP&Fils - Creatives: Damien Bellon (A.D) - Bruno Delhomme (CW) - Creative director: Olivier Altmann - Director: Frank Vroegop - Agency producer: Christine Bouffort.