WINTER SALE
This sleeping bags campaign is based on the classic fact that fashion addicts are queuing outside the night before the HN Sale opening (doors open at 10 am). The fashion models were shot by the photographer Ben Hassett. We also sent some nice Direct Marketing Packaging using some black & silver lining sleeping bag (including an invite) to most influential London fashion editors and influencers. The work was internationally awarded from Cannes advertising festival (silver) to D&AD (nominated) etc...
CREDITS: Agency: DDB London - Creatives: Thierry Albert (CW) - Damien Bellon (A.D) - Creative director: Jeremy Craigen - Account director: Philip Heimann - Photographer: Ben Hassett - Art buyer: Helen Parker.