WE LIVE IN FINANCIAL TIMES
This series of posters was created at DDB London after winning the Financial Times pitch and losing the Guardian account the same month. The FT work was awarded at Campaign’s Big Awards, the London Creative circle and selected at D&AD and Cannes the same year as our Marmite Squeezy campaign. About the "Che" (Branson) poster, it was also used as a Tweet from Branson himself and acclaimed by the press. (you can find my sketch in the sketch&design section, if you enjoy first drafts).
CREDITS: Agency DDB London - Creatives: Thierry Albert (CW) - Damien Bellon (A.D) - Creative director: Jeremy Craigen - typographer: Peter Mould - Illustrator: Steven Wilson (Che) / Tobatron (Pen) / - Helio Maciera (Superman) / Mr Bingo (chairs & businessmen wrestling, this last one was created for the Rugby worldwide cup).
F.T BLACK CAB: This campaign was another opportunity as FT was using this media to just stick their logo all over London cabs. So Graham Hall & I came up with this idea of using cab’s fare in perspective with our FT brand tag line “We live in financial times”. Example: Elephant castel to London zoo = a sip of Chateau Petrus 89, or 3 mins with your lawyer etc...). The work was selected by D&AD. As a french art director, I was happy to be “in book” and even more, credited as copywriter.
COPY:
FARE GUIDE: E2 to W6: One sip of Petrus '45.
FARE GUIDE: SE3 to W11: A divorce lawyer saying hello.
FARE GUIDE: N10 to SW16: One second of Roman Abramovitch's time.