EGG ONLINE BANK
PRE-CONCIEVED IDEAS NUMBER ONE: YOU CAN'T EARN MONEY WHILE SPENDING. This very controversial campaign has turned EGG BANK from unknown to known by 6 million French people in just 2 weeks (this campaign was made before the time of viral ads and social networks). To my own surprise and pleasure, some people still mention this campaign in France more than 14 years later, probably because it is now pretty tricky to get this sort of stupid ads approved by Clearcast regulation. The best bit was when we received a formal but somehow tongue in cheek letter from the Swiss embassy about one Swiss citizen complaining about the TVC: We shot 5 commercials here and 5 press ads below, all based around PRE-CONCIEVED IDEAS concept.
TVC CREDITS: Agency: BDDP&Fils - Creative Director: Olivier Altmann - Copywriter: Thierry Albert - Art Director: Damien Bellon - Director: Peluca - Production: Bollywood - Agency Producer: Christine Bouffort.
PRINT CREDITS: Photographer: Nick Meek