DIET COKE - SHINE
Here are 3 billboards shot for a Diet Coke project. The idea, based on the "Shine" concept is pretty simple. We FULLY PAINTED IN SILVER the bodies of 2 confident women. There is actually absolutely no retouch on these pictures. All the pictures have been just turned monochromatic except the Diet Coke can that remains in color. I like the simplicity of this campaign that is somehow related to a kind of NYC poster style: Simple and confident.
CREDITS: Agency: Betc London - Creative: Damien Bellon - Creative director: Neil Dawson & R.Babinet - Photographer: Suzie & Leo.