SPRING RENAISSANCE
Covent garden is obviously one of the most famous (and touristy) places in the center of London, but it is also an advertising account run by Mother agency. The brief was to illustrate the Spring Renaissance project, a time when famous gardeners, bee keepers, music bands etc... bring life to the area. So we commissioned a Japanese artist to produce this illustration (see my brief/sketch below). This colorful illustration was everywhere one week before the event took place. It was on the back cover of Time Out mag. on outdoor posters, and we wrapped most black cabs located in Soho to announce the event and drive the people to the spot.
On top of that we shot a simple but nice stop frame animated video which was related by cultural art and touristic blogs (see below).
CREDITS: Agency: Mother - Creatives: Damien Bellon (AD) - Thierry Albert (CW) - Creative director: Robert Saville - Illustrator: yuko kondo - Graphic designer: Jim Bletsas - Director: Ben Foley.