COKE - THE ORGAN PLAYER
Coca-Cola went to Mother London to pitch on a worldwide Summer campaign. So we wrote this integrated campaign that includes a TVC featuring an ORGAN PLAYER and his whole range of strange creatures that sing when drinking Coke. Besides the story, we ask many composers (Goldfrap, MrOizo, etc…) to work on demos and ended up choosing Calvin Harris who was number one at the time with his "I created disco" album. He did a special song for this Coke project under the name of "Yeah-yeah-yeah-La-La-La" (from a claim by Rob Doubal). To our own great surprise, the track ended up released on C.Harris new album. We also did a limited edition vinyl from this track that was sent to the best London DJs. Calvin Harris was obviously part of the PR. You can see below some poster, obviously more product orientated, than where released simultaneously around the "Yeah-yeah-yeah-La-La-La" sonic idea and a special logo was design at this occasion.
ps: You can find more COKE work & my sketches in the DESIGN section (home page).
TVC CREDITS: Agency: Mother London - Creative director: Steven Butler - Copywriter: Thierry Albert - Art director: Damien Bellon - tv producer: Matt Minor - Production: Blink (Matt Fone).
PRINT CREDITS: Agency: Mother London - Creatives: Thierry Albert (CW) - Damien Bellon & Rob Doubal (AD) - Creative director: Steven Butler - Graphic designer: Jim Bletsas - Illustrator: Ron Kurniawan - Art buyer: Laurence Thomson.