In order to illustrate the Stella Artois tag line "SHE IS A THING OF BEAUTY" created by the agency Mother, and to relate the brand to the Cinema industry (and later on to the Cannes Festival) we created this MUSE PROJECT. The whole thing is a fully integrated project that includes posters, art exhibition, a book, some documentaries, a dedicated website connected to social medias etc... The idea is pretty simple: We highlighted some famous artist's muses (think of Quentin Tarantino & Uma Thurman, Jean-Luc Godard & Anna Karina, Pedro Almodovar & Penelope Cruz, Peter Lindbergh & Linda Evangelista, or even Picasso & Dora Maar for the art exhibition etc... You name it).
The content is partly made of great interviews from top directors, director’s wives, producers and of course the muses themselves. Movie set pictures, rehearsals, and good behind the scenes bonus’. The website embodied an open photo & video competition of unknown muses and the winner was invited to the Cannes festival for a week of great fun. An outdoor "Muse film festival" could be also set in Parks over Summer with fresh Stella Artois provided during the screening.
CREDITS: Agency: Mother London - Creative: Thierry Albert (CW) - Damien Bellon (AD) - Designer: Jim Bletsas - Creative Director: Robert Savilles - Brand: Stella Artois