Pom’Potes (called Gogo Squeez in US & UK) is an apple sauce on the go enjoyed by kids and young adultes as it taste good, it’s sugar free (all natural) and more over it can be carried everywhere because of it strong packaging. So here is the simplest and hopefully best demo we could get in a short 30 second ad. The impact was very strong either on the client team as on the audience. It’s probably my most efficient (and still creative) tvc on a 30 sec. format.
CREDITS - Agency: Providence (BETC) - CD: Mathieu Nevians - AD: Damien Bellon - CR: Pascal André - AD#2: Julie Abahouni - Director: Mathias Pardo - Production (G.Pop): J-Etienne Stein, Susan Baumerder, David Brakha, Carl Cohen, Noe Bessis - Post-producer: Anna Rocchia - Editor: Gabriel Kaluszynski - Sound: “The” (Raphael Fruchard & Antoine Le Guern) - Music: 5th of Beethoven - Agency account: Marielle Durandet (VP), Carole Penillard, Florence Grenville - Agency trafique: Constance Chauveau - Brand: Pom’ Potes / Estelle Maccagnoni, Aurelia Mercier & Cecile Belio (Head @Bel). Thanks to all of them (and to those I might forget).
