THE GIANT STRAW PROJECT
How to promote a U.V water filter technology to an urban audience who just don’t care ? We had this idea of setting giant straws at some of the world's most famous fountains (think Trevi in Rome etc...that are photographed by millions of tourist every year). The great thing was not only about the real life giant straws models, but also about the website named TAKEASIP.COM where you could order a small mineral bottle of pure still water from the fountain of your own choice and check each place over the world through a webcam network.
CREDITS: Agency: DDB London - Creatives: Thierry Albert (CW) - Damien Bellon (AD) - Creative Director: Neil Dawson.