BECOME A FASHION WARRIOR AGAINST AIDS
Every year BETC Paris hosts a large fashion sale run by a national association called AIDES that helps people dealing with Aids. The money from this fashion sale goes straight to the association to help victims, families and provides medical care. To promote this event, our idea was to turn fashion victims into fashion warriors. Soldiers against Aids. From that idea we created a whole military look, from fashionable kaki bags to special cards with your printed grade related to your spending, or dressing the volunteers from the association with kaki T-shirts printed with the large word "Volunteer" at the front. We even hung a paratrooper 15 meters high at the front of the building. The launch party invites were made like a folding military map etc...It was great fun and a great success as sales went 30% up compared to previous years.
CREDITS: Agency Betc Paris. Creatives: Damien Bellon (A.D) - Fabien Teichner (CW)- Designer: Francois Prost – Creative director: Stephane Xiberras - Photographer: Sofia & Mauro - Set design at the braderie: Herve Sauvage - Art buyer: Stephanie Giordano - coordination: Sylvain Marchand.